South Wales Chamber of Commerce and Cardiff City Council were delighted to welcome Allister Frost, Head of Digital Marketing Strategy for Microsoft to deliver the keynote seminar at Capital Cardiff: Investing in Business Potential on 29th February 2012. View Allister's presentation Allister Frost is an experienced B2C and B2B marketer who helps businesses achieve their potential by connecting with customers through digital communication channels. As Head of Digital Marketing Strategy for Microsoft, he specialises in emerging online marketing techniques and is reengineering how brands like Windows 7, Office365, and Xbox 360 use the social web to achieve their business goals. He regularly speaks at business and academic seminars about the rapidly changing social media landscape, and shares advice about how brands can benefit from the end of the broadcast era and how creative marketing in a digital world can help unlock fresh business opportunities. Prior to joining Microsoft in 2003, Allister managed consumer goods brands including Andrex, Huggies and Kleenex. These days he can mostly be found darting between Reading, London and Cyberspace. Summary of Allister's Seminar:Marketing was relatively simple before the social web gave every consumer a voice. Today, brands are no longer in control and online conversations can disrupt the most carefully planned marketing campaign. Microsoft’s Allister Frost explained how the social web now influences every facet of business life and shared advice on how to make it work for you. The seminar discussed:
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